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Wilson Hire Announces Rebrand to CAPS Hire

***Official Media Release***

Well-known equipment and machinery hire company, Wilson Hire, has recently commenced operating under the business name CAPS Hire following a rebranding exercise.

Since 2007, Wilson Hire has been the specialist hire division of CAPS, a 100% Australian owned company with 35 years of engineering expertise in industrial compressed air and power generation solutions. Wilson Hire had been operating as a division of CAPS (with the same ABN) during this period and hence this new rebranding will not affect existing customer accounts.

As part of the growth and transformation of the company, CAPS Hire is now integrating its existing hire operations with the enhanced capability to both service and sell industrial equipment. Customers will have access to an expanded portfolio of products—if CAPS stocks it, you can hire or buy it.

CAPS Hire has also launched a new website, The versatile website features quick and easy access to equipment hire quotes and information, a large library of equipment photos, details and specifications, as well as expert tips to help make customers’ jobs easier.

According to CAPS Hire’s General Manager, Steven Bailey, the decision to strengthen Wilson Hire’s association with the CAPS brand was “centered on the company’s ongoing commitment to delivering the very highest standard of service to our valued customers”, he said.

Bailey explained that the rebrand was more of an upgrade than a complete overhaul. “Although CAPS Hire may look different, everything you have come to know, expect and trust about the Wilson Hire brand will remain the same—the faces you recognise, personalised approach, branch locations and phone numbers,” he said. “This rebrand is simply building on what we have already established to better position us to provide our customers more options and smarter solutions.”

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About CAPS Hire

CAPS Hire has five branch locations across Western Australia and the Northern Territory: Darwin, NT – Winnellie, Berrimah and Palmerston; Kimberley, WA – Kununurra and Broome. The company specialises in hiring leading brand equipment to contracting, industrial and mining companies, as well as DIY weekend warriors.

Equipment available includes excavation and earthmoving equipment, concrete and construction equipment, light towers, generators, air compressors, pressure washers, forklifts, electric and air tools, scissor lifts, gardening equipment, plate compactors and much more.

For more information, visit CAPS Hire’s website or call 1300 554 473.

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